According to a report, the loot box market will generate $ 20 billion by 2025

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Loot boxes have been a significant reality in the world of video games for years, and their influence, according to analysts, will increase more and more over the next few years.

Research firm Juniper released a new report in which it revealed that the loot box will generate $ 20 billion in revenue by 2025.

According to the company’s analysis, the market is destined to increase, and with it the revenues from the world of loot boxes. Specifically, the money spent on this business model would increase by 5% year-on-year, and in 2020 we saw an average of $ 15 billion in revenue from this business.

By 2025, the company estimates that over 230 million people will purchase these types of items. most of which will be mobile users. However, Juniper says revenue from loot boxes will start to slow down, partly due to people getting bored with the business model by now, but also due to increased legislation governing loot boxes around the world.

In fact, in recent years there has been a lot of talk about loot boxes in the legislative field, and nations are moving in this direction to regulate the business.

“Loot in its traditional form is often considered an exploitation, and this will lead to greater legislative scrutiny”said Nick Hunt, co-author of the report. “We expect to see game publishers react to this in the future by changing the formats of the loot boxes in order to keep them interesting and within the legal confines of gambling.”

As already anticipated, and as you surely know, for some time many large productions have been put at the center of attention due to the loot boxes and the implications that the business model brings with it. They range from the most recurring cases as in the case of FIFA Ultimate Team and Overwatch to other famous diatribes, such as the one that characterized Star Wars: Battlefront II in 2017.

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