L’acquisition of Codemasters by EA is officially completed: the announcement was made by the American giant himself on Twitter, to celebrate the successfully concluded negotiation.
Racing video game giant Codemasters has formally joined the publisher for a sum of about 1.2 billion dollarsand the package obviously also includes the many IPs of the studio such as Formula 1, WRC, DIRT, Project Cars, GRID and many others.
Andrew Wilson, CEO of Electronic Arts, commented on the conclusion of the negotiations to the press, with the satisfaction of the publisher for having acquired the talented studio:
This is the beginning of an exciting new era for racing games and content as we bring together the talented teams of Electronic Arts and Codemasters. Our teams will be a global powerhouse in racing entertainment, with incredible games for players on every platform, and we can’t wait to get started. “
We’re excited to welcome @Codemasters to the EA family! 🚗💨 pic.twitter.com/y3yYB94vmF
– Electronic Arts (@EA) February 18, 2021
“Today is a milestone in Codemasters history and an exciting day for our employees and players”added Frank Sagnier, CEO of Codemasters. “Partnering with EA will enable our teams to take our acclaimed franchises to new heights and reach a large global audience through their network of players. Together we can redefine the landscape of racing games to create even more compelling experiences for racing fans around the world. world.”
Electronic Arts has managed to overcome an important competition, that of Take-Two Interactive. The publisher of Grand Theft Auto, at the end of 2020, in fact presented an offer of about 1 billion dollars to acquire Codemasters, but EA overtook the proposal a few weeks later. In the face of this new offer, Codemasters shareholders have opted to sell the company to the publisher of Battlefield and FIFA.
Codemasters’ numerous IP racing series will now join series such as Need for Speed and Burnout, and it will be interesting to see how EA now intends to manage such a vast portfolio of racing games.
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