First Playable: July 2021 for the third edition

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IIDEAthe Association representing the video game industry in Italy, announces the third edition of ‘First Playable’. The reference “business to business” event for the gaming industry at national level will take place next July 1st and 2nd in hybrid, digital and physical format, and will be organized as always in collaboration with Toscana Film Commission.


The event that in the past edition saw the participation of over 70 Italian development studioswho have had the opportunity to connect with 50 of the most important video game publishers and international investors from 14 different countries. A giant business accelerator therefore, it has grown exponentially in the past two editions, which is positioned as the key event for the Italian industry.

Rich in content and opportunities, ‘First Playable’ includes, among other activities, a preparatory coaching session for developers called ‘Ready to Pitch’in which Edward Valiente, an international professional with over 20 years of experience serving international first-party publishers and micro-developers, will provide advice and suggestions on how to best propose projects and ideas.

‘First Playable’ will experience its highlight in the pitching sessions, which in 2020 recorded more 260 meeting hours where Italian developers had the opportunity to tell international publishers about their projects in a unique opportunity for many companies. The matchmaking activity will also be managed by the partner for this year MeetToMatcha Dutch company leader in the planning and management of B2B digital events in the video game sector. The event also features a talk program on top business issues by selected guests and partners through the “Più Compagnia” platform, the ‘virtual room’ of Toscana Film Commission.

Also within the two days, there will be a live broadcast dedicated to the Italian Video Game Awards (IVGA), with the assignment of prizes for the best national videogame productions. The ceremony will be held in live streaming from ‘Museum of Ancient Ships’ of Pisa, housed in the majestic halls and spans of the Medici Arsenals, on the Pisan Lungarno. The goal is to combine and unite in a common thread of communication a contemporary and in many ways futuristic world such as that of video games with a world of ancient archeology that recalls navigation and discovery.

These are the 5 award categories whose finalists and winners will be selected by a jury made up of 8 international journalists and professionals:

  • Best Italian Game: award for the best Italian video game.
  • Best Italian Debut Game: award for the best Italian debut film.
  • Best Innovation: award for the most innovative Italian video game.
  • Outstanding Individual Contribution: award to the single Italian professional who has most distinguished himself at national and / or international level.
  • Outstanding Italian Company: award for the Italian development studio that has most distinguished itself nationally and / or internationally.

A unique and unmissable opportunity for Italian development studios, capable of giving a significant boost to the increasingly structured and thriving made in Italy video game industry.

Stefania Ippoliti, Director of Toscana Film Commission: “Here in Tuscany, we are now so passionate about the talented ability and resourcefulness of the Italian video game industry, that we had no doubts: 2021 will see the city of Pisa host the gala evening of the Italian Video Game Awards” live ” . We will continue the journey undertaken in 2019 with First Playable at Manifatture Digitali Cinema, in the incredible set of the Museum of Roman Ships at the Medici Arsenals: 1000 years of history, from the 3rd century BC to the 7th century AD, which will project us into the future. We look forward to seeing you in Tuscany together with IIDEA! “

Thalita Malagò, General Manager of IIDEA “We are proud to be able to offer, for the third consecutive year, a real opportunity for the development of the business of Italian video game developers. After the experience made last year in full emhealth care, we are ready to return with an edition even richer in opportunities and visibility for the Italian industry in a global market context. First Playable will be an exceptional international showcase for the best Italian video games and professionals, to which an award ceremony will also be dedicated for the Italian Video Game Awards assigned by a jury of international excellence “.

All Italian video game developers can now find more information on First Playable and register for the event on the website

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