Press release
Sony Interactive Entertainment Italy is pleased to announce the partnership with FIGC (Italian Football Federation), which elects PlayStation to official partner console of the Italian National Football Team throughout 2021.
After important collaborations with some of the main Italian football clubs in the eSport field and the recent sponsorship of the Italian Super Cup, which in the last 2020 edition took on the name of PS5 Supercup, Once again, Sony Interactive Entertainment Italy winks at the world of football, this time to gather its community and all the fans around the blue shirt, the undisputed sporting symbol of Italian spirit.
Marco SalettaGeneral Manager of SIE Italia stated: “We are proud of the collaboration with the FIGC and happy to join the Italian National Soccer Team, the sports team par excellence, which embodies the values of inclusiveness at fairplay. We believe this is a unique opportunity to celebrate two similar communities, fans and gamers, and we are confident that collaborations of this caliber can concretely contribute to nurturing their knowledge and development of the videogame in Italy “.
With the aim of celebrating the national football team and, at the same time, one of the most loved sports by Italians, Sony Interactive Entertainment Italia will kick off, on the platform PlayStation 4, to the eSport tournament Of Fifa 21 “Azzurri Fans Cup”, developed in four Cup And a final. All interested parties, residing in Italy, will be able to signing in to the tournament from June 10, 2021 through the “Events” – “Tournaments” section available on PS4, through the https://compete.playstation.com/it-it/play platform or through https://play.eslgaming.com/italy.
The four Cup will be held according to the schedule below:
- Cup 1 – Friday 18/06/2021;
- Cup 2 – Sunday 20/06/2021;
- Cup 3 – Friday 16/07/2021;
- Cup 4 – Thursday 22/07/2021;
- THE FINAL – Friday 23/07/2021.
All participants will have the opportunity to play challenges that will determine the best performance of the day. Only the first two qualifiers of each Cup they will be able to continue their journey and access the FINAL of 23 July 2021. The THE FINAL will foresee direct confrontations among eight finalists, who will have to use all their skills to bring home the best match and make the most effective assists to win. Up for grabs, for the first classified, acoaching experience with one of the FIFA eNationals e-players, the opportunity to spend a day at the Federal Technical Center of Coverciano and a 12-month subscription to the PlayStation Plus service.
The eSport tournament is only the first of the activations linked to the partnership. During the entire year of collaboration with the Italian National Football Team, Sony Interactive Entertainment Italia and FIGC will propose new opportunities for the Italian audience of fans and gamers, a large and participatory community, which recognizes itself in the values of inclusiveness and fairplay and which it is essential to keep the world of football and videogame entertainment growing.
